People want relevancy, and the more horizontal search they do, the more they tire of wading through pages of superfluous material. Instead of returning thousands of links from a query, as is common on a general-purpose search engine such as Google and Yahoo!, vertical search engines deliver more relevant results to the user.Īlso called a "vearch" engine, a vertical search engine may charge more per ad than a general, or "horizontal," search engine. Vertical search engineA Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B).
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